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Applying Qualitative Methods to Marketing Management Research

By: (Edited by) J. Gadner , (Edited by) L. Richards , (Edited by) R. Buber

Extended Catalogue

Ksh 16,200.00

Format: Hardback or Cased Book

ISBN-10: 1403916608

ISBN-13: 9781403916600

Publisher: Palgrave USA

Imprint: Palgrave Macmillan

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 16th, 2003

Print length: 292 Pages

Weight: 499 grams

Product Classification: Market research

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Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.

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