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By: (Edited by) Azizul Hassan , (Edited by) Nor Aida Abdul Rahman , (Edited by) Nurhayati Mohd Nur
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As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork.
The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed.
This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
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