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Advertising and Public Relations Research

By: (Author) Donald W. Jugenheimer , (Author) Jerry Hudson , (Author) Larry D. Kelley , (Author) Samuel Bradley

Manufacture on Demand

Ksh 12,950.00

Format: Paperback / Softback

ISBN-10: 0765636069

ISBN-13: 9780765636065

Edition Number: 2

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Feb 28th, 2014

Print length: 376 Pages

Weight: 692 grams

Dimensions (height x width x thickness): 19.50 x 23.60 x 2.50 cms

Product Classification: Advertising

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors'' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

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