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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 - 2022 ed.

By: (Edited by) Francisco J. Martinez-Lopez , (Edited by) Juan Carlos Gazquez-Abad , (Edited by) Marco Ieva

Extended Catalogue

Ksh 23,400.00

Format: Hardback or Cased Book

ISBN-10: 3031065808

ISBN-13: 9783031065804

Edition: 2022 ed.

Series: Springer Proceedings in Business and Economics

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 28th, 2022

Print length: 202 Pages

Product Classification: Occupational & industrial psychology
Business strategy
Sales & marketing

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This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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