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Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 - 2023 ed.

By: (Edited by) Francisco J. Martinez-Lopez

Extended Catalogue

Ksh 36,000.00

Format: Hardback or Cased Book

ISBN-10: 3031318358

ISBN-13: 9783031318351

Edition: 2023 ed.

Series: Springer Proceedings in Business and Economics

Publisher: Springer International Publishing AG

Imprint: Springer International Publishing AG

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 29th, 2023

Print length: 306 Pages

Product Classification: Social research & statistics
E-commerce: business aspects
Business mathematics & systems
Sales & marketing
Information technology: general issues

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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.

This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.


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