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Achieving Success Through Innovation : Cases and Insights from the Hospitality, Travel, and Tourism Industry

By: (Author) Cathy A. Enz , (Author) Kate Walsh , (Author) Rohit Verma , (Author) Sheryl E. Kimes , (Edited by) Glenn Withiam

Extended Catalogue

Ksh 3,450.00

Format: Paperback / Softback

ISBN-10: 1631570439

ISBN-13: 9781631570438

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 30th, 2016

Print length: 205 Pages

Weight: 322 grams

Dimensions (height x width x thickness): 15.40 x 22.90 x 1.50 cms

Product Classification: Service industries

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Investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life.

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