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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Third Edition

By: (Author) David Michaelson , (Author) Donald W. Stacks

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Ksh 3,700.00

Format: Paperback / Softback

ISBN-10: 1631577611

ISBN-13: 9781631577611

Edition: Third Edition

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Jan 30th, 2017

Print length: 289 Pages

Weight: 472 grams

Dimensions (height x width x thickness): 15.30 x 22.80 x 2.40 cms

Product Classification: Public relations

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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

Get A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Business Expert Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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