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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Second Edition

By: (Author) David Michaelson , (Author) Donald W. Stacks

Extended Catalogue

Ksh 3,600.00

Format: Paperback / Softback

ISBN-10: 160649984X

ISBN-13: 9781606499849

Edition: Second Edition

Publisher: Business Expert Press

Imprint: Business Expert Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: May 30th, 2014

Print length: 286 Pages

Weight: 406 grams

Dimensions (height x width x thickness): 15.40 x 23.00 x 1.90 cms

Product Classification: Public relations

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Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Get A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Business Expert Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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